What is Content Marketing?
A content marketing type is a way for marketers to produce content that educates and entertains an audience that is indirectly connected to a product or service.
Content marketing is about using content to attract and retain visitors and turn them into customers. It includes any form of messaging to attract, educate, inform, persuade, and inspire prospects to move them closer to becoming customers. Some content marketing examples include newsletters, podcasts, social media posts, and videos.
Blog Posts
There are many ways to promote your blog posts. Some of them include repurposing your content into other forms of content such as videos or infographics; building links to your site; creating a UTM link to track marketing campaigns; sharing your blog on social media; answering questions on Quora; posting on subreddits; flipping posts to Flipboard; reaching out to influencers.
Repurposing content means re-imagining your top posts into other forms of content. This can save time creating content and breathe new life into old content. There are many benefits to repurposing content. It can boost your SEO by generating additional opportunities to target a desired keyword. It can also help you reach a new audience by allowing you to meet them where they are. Repurposing content can reinforce your message through repetition and help you gain extra authority by publishing quality content in various places on a single topic.
Case Studies
A case study is a content marketing piece that shares how your brand, product, or service affected a client and influenced their success in a big way. It shows how working with your company solved their problems or addressed pain points. Case studies are one of the most powerful forms of content in your marketing repertoire. They take online reviews and testimonials to another level by describing a problem, solution, and outcome while keeping the customer at the story’s center.
Videos
Video content marketing, or video marketing, is a subcategory that includes creating, producing, and sharing video content that provides your audience useful information to invoke interest in your business’s products or services. Video marketing uses videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
E-Books
E-books can be a valuable part of your content marketing strategy. They offer an opportunity to deeply connect with your target audience and provide them with valuable information. There are many ways to market an e-book. You can consider a co-marketing campaign, utilize industry influencers for their thought leadership and reach, use email marketing to promote the e-book with your existing audience, promote your e-book on your highest trafficked (but still relevant) blog posts, create a PPC campaign to advertise your content offer, or announce your content offer on social media.
Reviews
Reviews can be a powerful tool in your content marketing strategy. They can help build trust and credibility with your potential customers by providing real-life experiences from other customers. There are several ways to turn customer reviews into effective marketing content. You can have a presence on notable review websites, make the review process easy for your customers, provide transparency when asking for reviews, and display reviews in the right places.
Webinars
Webinars can be a valuable part of your content marketing strategy. They allow real-time interaction with interested audiences and provide a way to share product and brand information, deliver additional content, and answer questions in a live online session. Webinars can also be recorded and added to your content resources, making it a long-lasting, far-reaching marketing tool¹. From a content marketing perspective, a recorded webinar event can be sliced and diced into several pieces of valuable content⁵.
Infographics
Infographics can be a valuable part of your content marketing strategy. They are graphic visual representations communicating complex information or data quickly yet clearly. Infographics are versatile and use engaging images and visuals to communicate information in content marketing campaigns. They can help convey complex information in a much more presentable and digestible way.