SEO stands for Search Engine Optimization and is a part of an online marketing strategy of creating content that search engines favorably rank. Users can then find that content using keyword phrases.
When creating your marketing strategy, you will want to create a content marketing plan which will go along with your SEO strategy:
It is a marriage of content that website users find interesting and your content’s subject matter.
SEO does not require a budget like Search Engine Marketing. Instead, it involves a lot of research, patience, and understanding of how search engines work. Essentially, you want to create content that search engines will see, which is not necessarily the same way a user sees your content.
You may have a match if you have a blog post about making cornbread and users are looking for a cornbread recipe. However, you may also have competition because there may be many other sites that have cornbread recipes. How do you stand out from the crowd?
Researching specific keyword phrases that connect to cornbread recipes is a start. Knowing how to find keyword phrases with enough search volume but not much competition is the sweet spot. Once you have done your research, you will need to optimize your page so that search engines can index your content.
Optimizing your content can be done with some excellent tools like the ones below:
- WordPress plugin Yoast
- Keyword research with Ubersuggest
Contact our team if you are interested in having a professional team optimize your content for search engines.